Japanese car manufacturer agrees an 8-year partnership with the International Cricket Council
As part of Nissan’s ever-improving sports sponsorship strategy, the Japanese car manufacturer has teamed up with the International Cricket Council in a deal that will see them back many significant tournaments through to 2023 including the ICC Cricket World Cup, the ICC Champions Trophy, and the ICC World Twenty20 – as well as the Under19 and Women’s Cricket events.
With a passion for international growth, Nissan – one of the world’s most-respected car manufacturers – will now be able to showcase its talents to cricket-lovers around the world in a collaboration that’s fuelled by passion and creating unique experiences for sports fans.
Speaking of Nissan’s partnership with ICC, Corporate Vice President and global head of marketing and brand strategy for the car marque, Roel de Vries, said: “We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
As global partners, Nissan will be able to contribute heavily to all ICC events thanks to extensive broadcast and digital rights. This will drive creativity and ensure the sponsorship is innovative, engaging and exciting.
Chief Executive officer of the ICC, David Richardson, said: “Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders. We are delighted to welcome such a strong brand to our growing commercial portfolio and we would like to thank Nissan for their support.”
Nissan has already helped to drive many sporting events to date including the UEFA Champions League and the Olympic Teams of Great Britain amongst others.